I really appreciated Marvia's comment yesterday, and recommend you look at her website, discussing women.com.
Please look it over. I guess it's more important to leave comments about it on Marvia's site, but I'd really like to know what you think.
Pricing on etsy is widely varied. Very successful shops, like whimsiedots, whatshername, AprilAdriance, and sally1, have low prices. (Low enough I could afford to shop there.) On the other hand, I have wondered how much that works out per hour for them, and myself. Perhaps we're trying to compete with THAT store. Other shops , usually based in NYC, I think, are successful with higher prices.
One issue is inflation. When I hear that the average American income is $65,000 per year, my first reaction is to not believe it, and my second is to say, "We're selling our products too cheaply on etsy." But with food and fuel so high, how long are families going to buy from the internet and pay shipping? Shipping, of course, may be cheaper than driving to the mall. Perhaps the prices don't seem, on the coasts and in large cities in America, to be so high.
So I have to work out, in my head and heart, what I want to charge. Opinions?